Finding the Good in Challenging Times: Key Takeaways from COVID-19
Marketing Study Now Available
How have nonprofits reached out to their donors and closed planned gifts during COVID-19? What strategies have proven most effective? What will nonprofit organizations take with them moving forward? What have we learned from this time, and how will it shape the future of philanthropy?
Crescendo's 2021 marketing study — Finding the Good in Challenging Times: Key Takeaways from COVID-19 — shares stories and interviews of fundraisers, philanthropy consultants and donors during COVID-19. It features some of the best practices we have seen during this time and examples of effective charity communications for reaching out to donors moving forward.