Social Media, Analytics & More
Other features of our GiftLegacy marketing system include social media integration, powerful web analytics, a marketing plan for charities affiliated with our clients and webinars with personal consultations for bequest campaigns.
We make these tools available through our CresManager system. This easy-to-use interface provides everything you need for managing and implementing your planned gifts marketing.
Our platform is integrated with social media, giving you the capability to tweet and post links to articles on your website on Twitter and Facebook. Articles include Washington news, finance news, savvy living and personal planner. These articles can be published freely across your social media channels.
You can track the activities of visitors to your website, understand what they are viewing (e.g.: their gift preference) and assess their level of interest in a planned gift. Our proprietary analytics interface shows your top donors based on their unique web actions. You can use our analytics to target marketing to your best prospects, perform prospect searches by region and understand your donors' gift preferences.
GiftCharity is a bequest and planned gifts marketing system for charities affiliated with our clients. Many of our GiftLegacy Pro subscribers have related organizations without a full-time staff member to raise planned gifts. With a web page, brochures, wills guide and branded enewsletters, these affiliated charities can enjoy the benefits of a high-quality bequest and planned gifts marketing program.
CresBequest is a four-week webinar series on conducting effective bequest campaigns. This feature of our bequest marketing series will help you quickly and easily develop an integrated bequest campaign, close more gifts and increase the number of members in your legacy society. Please visit the CresBequest page for our schedule.